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Tuesday, 28 January 2020

Late last week comScore released U.S. smartphone market share figures for the 3 months ending May 2010. The good news is Android continues its rapid growth increasing by 4 percentage points to capture 13.0% of the U.S. smartphone market. RIM, the maker of Blackberry, remains the dominate force with a market share of 41.7%, Apple saw 24.24%, Microsoft 13.2% and Palm with a distant 4.8%.

During that period, all platforms with the exception Android, saw a decline from the previous 3 months ending February 2010. RIM was down -0.4, Apple -1.0, Microsoft -1.9 and Palm -0.6. Apple’s drop was most likely due to customers holding off for iPhone 4, which became available in June. However, some may argue that the majority of current and potential iPhone 4 customers are already owners of previous iPhones so in effect the change in Apple’s overall market share would be minimal.

With month on month growth, it doesn’t look like anything is going to stop Android’s upward trend although it still has a long way to go to catch Apple. Some industry analysts have suggested that that time will come in 2012. With the increasing number of smartphone users in the U.S. and globally, combined with multiple carriers and the growing number of manufacturers supporting the Android platform, I certainly can’t see why this wouldn’t be the case.

The chart below represents the 3 month average ending February 2010 versus the 3 month average ending May 2010 of the top smartphone platforms in the U.S.

U.S. Smartphone Market Share - ©
Data source: comScore MobiLens

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